Chad has served as General Sales Manager at KTLM Telemundo 40 for the last six years. Having also served as a National Sales Manager for other TV and Radio stations, Chad understands all the nuances of implementing mass media / broadcast media campaigns. Chad and his creative team helped Another Closet Self Storage develop a jingle as well as spanish and english television spots that captured the market's attention. His work with Another Closet Self Storage and their resultant success in using broadcast media makes Chad a valuable part of this group of experts. Chad recognized the self storage industry's consumer transition to web-based searches and designed a media campaign that capitalized on that transition through the development of a branded, jingle campaign. This campaign embedded Another Closet's name into the market area's consciousness to the extent that in Another Closet's market, they have become the recognized storage facility of choice, and more importantly, consumers largely searched for them "by name" when utilizing the internet, effectively bypassing third-party sites and competitors.
Chad Garcia - General Sales Manager, Telemundo - Television / Media Expertise
Lisa Miller’s first high school job was working for a mom and pop radio station (KTLE) in her hometown of Tooele, Utah. Lisa went on to get a Spanish degree from the University of Utah, and lived a year abroad in Mazatlan, Mexico. After graduation, she became the CEO of an eye equipment company based in Utah. She learned first-hand the marketing challenges of a small business, and what it takes to be effective on a tight budget. Next she spent two and a half years working for an independent record label (Rippy Fish Records), chasing her passion for music and discovered that she really missed being in radio. She became an Integrated Marketing Specialist at Clear Channel, Salt Lake City from 2007 to 2009 (KZHT, KJMY). This job required her to spend her time developing unique marketing programs for her clients both on English and Spanish formats utilizing radio and new media. Lisa Miller now serves as the English Sales Manager for BMP Radio (KURV, KJAV, KJVY) in McAllen Texas.
Lisa Miller - Sales Manager, BMP Radio - Radio / Media Expertise
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Experts
Mike Harley brings significant experience in operations management, business development, online reservations and market branding to the storage market place. With over twenty-five years as a C-level executive in the highly competitive travel industry, Harley co-authored and developed three Centralized Reservation Systems (CRS) for hotel, car rental, parking and much more. Harley’s career has been dedicated to helping entrepreneurs compete at the highest level by streamlining management practices, implementing proven marketing strategies and establishing online behaviors to convert shoppers into buyers. Harley has extensive hands-on experience in franchising, corporate negotiations and marketing at the national and international level. Because Harley’s company believes it is essential for businesses to be empowered, SSC entered the self storage space in early 2010 for the sole purpose of helping owners/operators capture market share (or better yet, own their market). SSC, through its sister company, SMC Software and parent company Smart Marketing Concepts, Inc., offers its proprietary, patent-pending CRS technology for self storage owners/operators around the world to control cost and increase profits. SSC is currently integrated into Sitelink Web only.
Michael J. Harley - President & COO, Smart Storage Concepts (SSC) - Reservations Technology Expertise
James Appleton knows not only SEO and website design - he also knows self storage. His family operates multiple facilities in Arizona and he currently serves as the technolgy chair on the Arizona Self Storage Association. He is also founder of Barking Tuna Web Design. He custom designs websites for small business, self storage, and other small to medium sized companies with the goal of making life easier by creating an easy to use, easy to understand, and easy to modify website that requires little to no in depth design or development knowledge. He designs and implements simple, yet informative websites utlizing industry best practices. He ensures that Barking Tuna creates a rock solid SEO foundation that you can expand on at no additional charge. He is very well versed in SEO practices and brings a breadth of knowledge to the industry, and is willing to volunteer his time and expertise in helping self storage operators grow their business.
James Appleton - Owner, Barking Tuna Web Design - SEO/Web Design Expertise
These individuals have graciously volunteered their time and expertise in the cause of helping self storage operators grow their business without the use of aggregators. Below you will find subject matter experts with years of experience in their respective fields. We will be hearing from each of them on a rotating basis on various online and offline strategies self storage operators can use to grow their business. This information will only be available for SSAAA members, so be sure to join to get the weekly email newsletter. Remember, membership is free and voluntary. Each newsletter will be strictly educational-oriented. No sales pitches or product/service promotions will be in these email newsletters. At the end of each article there will be a link with the author's contact information if you'd like to follow up on a particular issue.
EXPERTS
Currently 31 facility members and 2,304,232 sq.ft. out of aggregator control